Engagement rate answers “of the people who could interact, how many did?” On X, the cleanest post-level view is interactions divided by impressions.
Illustrative impression-rate ranges
Labeled illustrative only — not cited research. TODO: replace with sources you trust (and date them).
- Below ~0.5% — may be normal for broad reach or cold audiences; check creative and hook.
- ~0.5%–2% — common planning band many creators treat as “healthy” for informational posts (illustrative).
- Above ~2% — often a strong post relative to that account’s baseline (illustrative).
Follower-based rates
Follower rates inflate for small accounts and deflate for large ones. Compare against your last 20–50 posts rather than a global average.
TODO: Add a cited table of follower-rate bands by account size when you have a source.
How to use benchmarks responsibly
- Calculate rates for similar post formats only.
- Track your median, not just outliers.
- Pair timing experiments with the best-time guide.